012026
The webinar experience, rebuilt as a mobile app
A simpler mobile journey that helps users understand Marketfeed, explore investment options and start onboarding on their own
View case study
Hey, Iām Sijo
Senior Product Designer
11+ years designing digital apps from scratch. Previously founding designer for fast-paced FinTech and PropTech startups
BASED IN: Bengaluru, India
What I do
I build digital products from scratch to scale. Turning messy ideas into clean, effortless apps that users love and businesses need to grow
11+Years designingconsumer products and design systems
100K+Usersreached by the products I've helped ship at Zolostays
ā¹300 Cr+AUMacross products I helped build and ship at Marketfeed
Selected work
Check out some of my work
A few products I've helped shape, and the thinking behind them
022024
Live Trading Discussions, Built Into Marketfeed
A built-in audio space where users can listen to experts, ask real-time questions, and chat with the community inside the app
Coming Soon
032022
A Design System Built to Scale
After finding product-market fit, we reverse-engineered our app into a shared system so the team could ship features much faster
Coming Soon
Sijo M Peter
Senior Product Designer
Senior Product Designer
About me
How I got here
My journey in design started with a childhood love for art. After my Multimedia studies, I began as a UI Designer in 2014, focusing heavily on visual craft and aesthetics
As my career progressed into UX Design, I realised design is more than just visuals. I shifted my focus to understanding human behaviour and crafting better user experiences
Today, as a Product Designer, I connect all the dots. I design by balancing three things: what the user needs, what the business wants to achieve, and what the technology can actually do
I keep adapting to new shifts in tech. I use AI tools to speed up my workflow, but the problem-solving and design decisions remain entirely mine
Sijo.
Career
The journey so far
From diverse global clients to scaling PropTech to building FinTech from scratch, 11+ years of shaping digital products, and counting
Apr ā21 ā Mar ā26
Bengaluru, KA
Senior Product Designer
Marketfeed- As a Founding Designer, I built the entire product from scratch and worked closely with the core team to shape the company's overall direction
- Navigated rapid changes to reach Product-Market Fit, taking full ownership of the user journey across acquisition, onboarding, and retention
- Built the Keystone Design System from scratch, which the whole company adopted within 6 months
Dec ā19 ā Apr ā21
Bengaluru, KA
Product Designer
Zolo- Led a full digital brand refresh and created a single design system for all platforms
- Made it easy for users to schedule visits, pay rent, and manage their stay directly from the app
- Shifted focus to how people actually use the product, making data-backed decisions that improved both the user experience and business metrics
Oct ā15 ā Dec ā19
Bengaluru, KA
User Experience Designer
Hashedin by Deloitte- Designed user experiences for 12+ digital products across healthcare, e-commerce, and SaaS
- Worked directly with international clients to create experiences that met their exact needs and resulted in client delight
- Adapted to new teams and projects as the company grew rapidly from 100 to 1,000 employees
Apr ā15 ā Oct ā15
Calicut, KL
User Interface Designer
Dimoda Labs- Designed branding and websites for local businesses in education, retail, and advertising
- Moved beyond basic UI to build landing pages focused on storytelling for a better user experience
- Created complete brand packages, from logos to digital designs, that perfectly fit the client's needs
Feb ā14 ā Mar ā15
Kochi, KL
User Interface Designer
Greenwich Nexus- Designed user interfaces for over 20 mobile apps for local brands and large public events
- Built a strong mobile design foundation using standard Apple and Google design guidelines
- Worked closely with 8 developers to hand off designs and ensure they were built exactly as planned